Letter From the President

Life has a way of continually delivering doses of reality to you, until you stop resisting and accept what life is trying to tell you.  Accepting reality often means surrendering.  I've never liked the idea of surrender, or the act of surrendering, or even saying, "I surrender!" I'm in the arena, doing battle, and I will never give up. If I get sick, I keep going and pretend like I am not sick, so I can be sure to stay sick an extra two weeks. If I injure my shoulder from overuse, I keep throwing everyday for months, and then pay a physical therapist thousands of dollars to heal those muscles. If I am unhappy in the studio and not liking my work, I keep going in and putting my nose to the grindstone, because that's what I do. I work through it, I keep going, I never give up, and I NEVER SURRENDER!

I have re-examined my habit of refusing surrender.  Recently, I did something bad to my arm, and now I have tendonitis. I did not know I had tendonitis, all I knew is that my elbow hurt all the time. I ignored my elbow pain,  and I would wake up in morning with my whole arm throbbing. Finally, a doctor diagnosed tendonitis, and told me I would have to suspend my normal activities for 6 weeks. To me, this is a ridiculous prescription. I mean, who does that? Maybe if I were a idle rich person, or  a baby who had nothing to do all day, could I suspend normal activity for 6 weeks. I thought about it. I thought about living in pain for the foreseeable future, or doing major, long-term damage to my arm. I took a deep breath, bought a wrist brace, and I  suspended normal activity.

I have surrendered to the idea of rest, of giving my body a chance to heal, and of changing my concept of "surrender".  It does not mean that some other, unseen force has somehow won the game, and I have lost. Surrendering, I think, means acknowledging reality, and trying to align your actions within this new understanding of reality. I can't tell you how smart I feel having figured that out, at last. What about you? How do you feel about surrender, and when was the last time you tried it?

Letter from the President

I love my little soapbox here at the top of the ACGA newsletter, and I'm going to use it to harp on something that has been on my mind. For the past two years, I've been designing the Clay and Glass Festival postcard and poster. I get hundreds of images from ACGA members to pick from to feature on the card. It's a hard job, a really hard job. Not because I get so many great images that it's hard to choose, but because I get so few good images. And I'm not talking about the quality of work. I'm talking about the quality of the images themselves. I receive images that are poorly lit, have used a flash, or were shot in bright sunshine. Images that are blurry, images that have not been color corrected, images where the background is clearly a sheet. Last year I was getting so desperate to find three or four decent images that were not only of high quality, but also worked together on the postcard that I almost used an image of my own work. The appearance of being that self-serving I could not abide, but I make no promises this year.  I haven't yet seen the new crop of images I will be choosing from, but I will use one of my own if I have too!

We are all artists here, and the importance of having high-quality images on hand cannot be overstated. You need them. They are your calling card to the world. Hire the best photographer you can afford to take your images. Or better yet, learn how to do it yourself. It's so possible these days with digital cameras, inexpensive editing software, online tutorials and how-to's. I took some pretty bad photos before I figured it out, but I did figure it out, and you can too. I use these two images, take a year apart, to illustrate:

circa 2007

circa 2008

There will be a workshop in April on taking images of your own work, more details are below. It is free for all ACGA members, so I hope to see you there!

Part of what the ACGA does for you is publicize your work, and if we don't have the best images of your best work, then our efforts amount to a puff of smoke on the breeze.

Like everyone, I have a certain way I like to do things, like a formula for how I like to approach life. It's a headlong, sometimes heedless, in-with-both-feet, all-out, willful, impatient kind of approach. Sometimes this approach really serves me, because when I decide I'm going to do something and I start putting my energy to it, you better believe it's gonna get done. Sometimes this approach bites me in the ass, because I can make rash mistakes. As I grow older and try to refine my approach to life, I like to think of this phrase, "start where you are."  I picked it up from Pema Chodron's book of the same name, and its subtitle is, "A guide to compassionate living."  I like this phrase because it means that no matter where we are, how enlightened, or messed up, or confused, we can just  take a breath, and start from exactly where we are. We can't start from anywhere else!

I also like to think of this phrase when I'm trying to help others. For example, marketing. I know from teaching marketing and social media workshops that people feel very overwhelmed by the internet marketing landscape.  If one does not feel "tech-savvy" there is a fear you will never be able to keep up with facebook, google+, posting work on Etsy, figure out twitter, interact on Tumbr, create or update your website, have time to write a blog post about your work, or send an e-newsletter to all of your clients.  If you feel overwhelmed just reading that list, then you are someone who needs this message of "start where you are." Take a breath, and think about which one of those things you think you can manage. Do you like to write? Take pictures? Jot down pithy observations? Interact with communities of people? Whatever lights you up, there is a social media platform that you can plug into. You don't need to do them all, you can just start where you are, and pick one.

If you are not sure which one is right for you, be sure to sign up for the social media marketing salons that we are having throughout 2013. We will covering a wide array of topics and platforms in a low-key, supportive environment. I hope to see you there!

Letter from the President

After the retreat this year,  I am feeling super energized. I don't usually use the word "super" on the place of "very", but in this case, I think it is called for. We just seated 7 new board members. Seven! It makes me feel really good to have such a large group of people stepping in to help guide this organization. Our new Board members include: Christa Assad, Bonita Cohn, Julie Feld, Bill Geisinger, Amy Halko, Josie Jurczenia, and Jessica Parker. A big thank you and welcome to them!

At the retreat, we set a very ambitious vision for the year. Overall, our goal is the enhance the benefits and advantages of being an ACGA member. This means providing more opportunities to learn, to meet members of your community, to contribute,  and to engage in activities that get you revved up about participating in the ACGA. Because that's what it's all about people, getting involved! Some items on our short list include:

• regular marketing salons covering topics such as writing a newsletter for your customers, using facebook as a way to boost your business, and learning how to connect with designers and architects as a way to sell your work.
• creating a Library Party Committee to dismantle the ACGA library and find our books a new home. And yes, a party will be involved!
• hosting a workshop on photographing your own work so you no longer have to pay someone else to do it.

How do you stay abreast of all these exciting activities? Make sure you read through the newsletter, where new events will always be announced.  You can also sign up for the acga group email list and check facebook for latest event postings. Do you have an idea for an event you think would be a fun? Let me know and we will make it happen!

onward and upward,
Whitney

Letter From the President

Ready for 2013? I think I am. The upcoming year will be my last year as your president, and if you think I just started and it's not time for me to go yet, I can assure you it's been 3 years already and my time is going to up before we all know it. I still have a lot on my agenda that I want to accomplish. Out of everything on my list, the most important thing to me is bringing you in, hearing your voice, your feedback, and making the ACGA a better organization for all of our members. If I could wave a magic wand and make that happen, I would. But the magic is not in my wand, it's in you. For me to know how best to guide this cruise liner of an organization, you have to speak up, write an email, make a phone call, attend some board meetings. If you're on the cruise deck, checking out the view and enjoying the ride, that's great! But that doesn't mean I don't need your participation and feedback. Maybe you're not so impressed with the ride, and you think we could be doing better. Your feedback and participation is needed also. The ACGA is an almost all-volunteer organization, and we are freaking amazing, the stuff that we do. And we do it on a shoestring budget with a very small group of dedicated people. Are you ready to put a bit of your heart into the ACGA? I want to hear from you.

That's a great lead-in to inviting you to our annual retreat, which will be in Oakland on January 13, 2013. It's a lively day with a lot happening, so the day goes by fast and is a great way to get to know your fellow members, brainstorm ideas, address problems, and get a free lunch to boot. Who gives you free lunch? We do. An official invite will go out in early January, so please consider spending the day with us.

I hope everyone had a relaxing holiday. Happy new year!

--Whitney

Letter From the President

I hope everyone had a lovely Thanksgiving with plenty of turkey or turkey substitute, and lots of pie. There is no substitute for pie. My sister made a pumpkin strudel pie that instantly made me sorry I wasted the real estate in my stomach with turkey and the rest of the usual suspects found near a Thanksgiving turkey. The holiday season can be a very challenging time for people with our cultural emphasis on peaceful, happy families and material abundance. I hope you are navigating the holiday wave in a way that is feeding your soul and transcending your own personal challenges.

I want to make sure absolutely everyone in the ACGA is aware of two things: the ACGA Holiday Open Studio self-guided tour map is live. If you are on the map, please promote it by linking it to your website, facebook, email blasts, twitter, and whatever else you do to connect to your customers. If you are not on the map, I ask that you promote it anyway, in whatever way you can. The more we can tell people about the work of our ACGA members, the better off we all are.

The second thing I want you to be aware of is that the time for our annual retreat is coming up on January 13. If you have the urge to do more as an ACGA member, have ideas on ways to improve our organization, or just want to get to know some of your colleagues, the retreat is the place to be. Stay tuned for more details and mark your calendars in the meantime. Hope to see you there!

The holidays are coming. I usually visualize this time of year as a block of time that is separate from the rest of my life. It's an ordeal to get through, a mountain that must be climbed. Yes, there is money to be made from the holiday shopping, and that truly is the compensation for the extra work and stress. I can never truly get myself in gear and "stock up" for the holidays. I just can't do it. For one thing, I never have any idea what people are going to be buying. I've learned I do not have the gift of knowing what is going to be the hot seller, and if I try to predict, my buyers inevitably outsmart me. I don't make holiday themed items, so I can't crank those out. I just make what I make, eyeballing the gathering tidal wave just offshore, and hope that it will be enough. Of course, it never is!

Every year I step out of the madness a little more. I'm not doing any shows this holiday season for the first time ever, except for Open Studio. I know I will not make as much money, but I figure I'll save some of my sanity, and I still think that's worth something. What about you? Does your studio become a mini factory around the holidays? Do you burn it at all ends trying to make the most of the season? Let us know what your coping strategies are!